Mailchimp (email marketing & newsletter creation)

HubSpot (CRM, campaigns, forms, reporting)

Google Ads (search and display campaigns, keyword planning)

Meta Ads Manager (Facebook and Instagram advertising)

LinkedIn Campaign Manager

TikTok Ads (basic campaign structure and audience targeting)

Later, SocialPilot, Hootsuite (social scheduling)

Google Analytics (traffic, engagement, conversion insights)

Meta Insights & Creator Studio (organic performance tracking)

HubSpot Reports

Excel (pivot tables, formulas, solver, segmentation, data cleaning)

Tableau (visual dashboards, filters, calculated fields)

R (logistic regression, segmentation, basic data modeling)

UTM tracking and campaign tagging best practices

Canva (template creation, brand kits, social graphics)

Adobe Photoshop (image editing and layout basics)

Adobe Illustrator (icons, vector graphics, branding basics)

Adobe InDesign (brochure and layout design)

CapCut (video editing for social)

Google Veo3 (video AI generation)

Blog writing and editing

Brand voice development

Long-form and short-form copywriting

Social media platforms and content calendar planning

ChatGPT use for brainstorming, editing, and creating initial mock ups

Presentation building (Google Slides, PowerPoint)

Email newsletter writing (internal and external)

Caption writing and CTA optimization

Photography and Video recording and editing

SEO writing fundamentals

Slack (channels, bots, workflow setup)

Monday (task tracking and timelines)

Google Workspace (Docs, Sheets, Slides, Forms, Drive management)

Microsoft Teams

Campaign planning from concept to execution

Cross-functional collaboration and team leadership

Creative briefing and feedback management

Storytelling and audience engagement

Public speaking and presenting

Client communication and relationship building

Team leadership and mentoring

Adaptability and quick problem-solving

Attention to detail

Research and insight synthesis

Empathy-driven messaging